OnPour is a crowdsourced map of what alcohol is actually pouring, right now, near you. The map is the moat — so contributing is always free and rewarded. We monetize the convenience around it.
Marking a drink is unlimited and never charged — it's the supply side of a two-sided map. Premium gates only power features, and there are two ways in.
~$5/month. Done. For people who want the extras and don't want to think about it.
Hit the monthly contribution bar (~10 marks) and OnPour+ switches on free next month. Open to everyone — no prior payment needed.
Every upsell is framed as reach and reward — never as "we hid nearby places from you."
Earn, don't just pay. Contributing pays for premium — a status you re-earn monthly.
3 spots pouring it near you — plus 12 more within 25 mi.
See all 12 with OnPour+ Not nowSoft tease, never a hide. Free always returns real nearby results; premium widens the net.
Locals free, travelers pay. Your own city stays free; searching elsewhere is the flagship+ feature.
Illustrative model, 10,000-MAU launch city — calibrate post-launch. Full workings in the repo.
Peg the monthly bar so an earner's contribution is worth at least the $5 they didn't pay. Then contribute-or-pay is net-positive even if every earner would otherwise have subscribed — you trade $5 of cash for >$5 of the map data that is the business.
| Design | Payers | Subscription | Verified marks | Total value |
|---|---|---|---|---|
| Pay-only | 400 | $2,000 | 0 | $2,000 |
| Contribute-or-pay | 280 | $1,400 | 5,600 | $4,760 +138% |
Direct subscription revenue dips slightly ($2,000→$1,400) — but the design unlocks 5,600 verified marks/month whose data value (retention + B2B) more than covers it. And this snapshot understates the compounding flywheel below.
Contribute-or-pay subscription. Modest per-user, but it doubles as the contribution engine — every "pay" funds revenue, every "earn" funds the map.
Breweries and distributors pay to see where their products actually land and pour — the same "where-to-buy" value Destini sells to 1,500+ brands, but with live, patron-verified freshness.
A brand funds "mark 5 [Brand] pours → reward." It adds value, drives marking, and pays — so it can run even before density.
The loop: contribute-or-pay → more marks → a fresher map → higher retention → more payers and more B2B data → bigger rewards → more marks. The incentive problem and the revenue problem solve each other.